Nobel Lecture: From Cashews to Nudges — The Evolution of Behavioral Economics
Charles R. Walgreen Distinguished Service Professor, University of Chicago
49:45·2017·introductory level·Public Colloquium
Walks through mental accounting, the endowment effect, self-control problems, and choice architecture such as automatic retirement savings enrollment.
"From Cashews to Nudges: The Evolution of Behavioral Economics"
Richard H. Thaler delivered his Prize Lecture on 8 December 2017 at the Aula Magna, Stockholm University.
Source: Nobel Prize via YouTubeWatch on YouTube
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