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Nobel Lecture: From Cashews to Nudges — The Evolution of Behavioral Economics

Charles R. Walgreen Distinguished Service Professor, University of Chicago

49:45·2017·introductory level·Public Colloquium
Path step 2: Traces how mental accounting, self-control limits, and choice architecture reshaped public policy.

Walks through mental accounting, the endowment effect, self-control problems, and choice architecture such as automatic retirement savings enrollment.

"From Cashews to Nudges: The Evolution of Behavioral Economics"

Richard H. Thaler delivered his Prize Lecture on 8 December 2017 at the Aula Magna, Stockholm University.

Source: Nobel Prize via YouTubeWatch on YouTube

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