Skip to content
lectern.tv

Lecture 20: Ad Auctions (14.12)

Professor

1:16:04·2026·undergraduate level

Reviewing revenue equivalence, this lecture transitions to practical applications in ad auctions, particularly keyword search auctions like those used by Google. It explores strategic bidding in digital advertising markets.

MIT 14.12 Economic Applications of Game Theory, Fall 2025

Instructor: Ian Ball

View the complete course: https://ocw.mit.edu/courses/14-12-economic-applications-of-game-theory-fall-2025/

YouTube Playlist: https://www.youtube.com/playlist?list=PLUl4u3cNGP63quuKvMHCt3cmTmt0O2qpv

Comments

Add a comment...Sign in